InkPlace is proud to announce the official launch of the new image of the PC Farma and PC Farma Mobile brands, two references in our ecosystem that continue to evolve to meet the needs of their customers and the market.

PC Farma now has a cleaner, more professional look, with a renewed logo and new slogan:
“Care, solutions and technology” — a clear reflection of the brand’s commitment to combining technical knowledge, proximity and innovation.

PC Farma Mobile has undergone a repositioning that reflects its growth and scope, integrating repairs, accessories and technology with the new slogan:
“Technology and trust that connects…
[12:19, 06/05/2025] Intern: News 2: Kastas Vinhos Regionais is reborn with a completely renewed visual identity, more elegant, cohesive and aligned with the current market. This new image reflects the brand’s growth and affirmation, now with a stronger presence among end consumers and in the HORECA channel.

Under the motto of a tradition that evolves with vision, Kastas is betting on a more sophisticated and adaptable logo, maintaining the connection with its regional origins but with a bolder and more current stance.

This rebranding is more than aesthetic — it’s strategic. It marks a new phase for Kastas, focusing on the appreciation of Portuguese wines, consumer experience and innovation in communication.
All this without ever losing sight of the main thing: offering quality wines with regional identity.

InkPlace, as a group that creates and promotes the brand, thus reinforces its commitment to developing solid, authentic brands with real commercial impact.

🔗 Kastas’ new identity will be applied across all fronts: merchandising materials, social media and point of sale — preparing the brand for a future of greater visibility and expansion.